Some would argue that the public relations activity, image consulting is not ethical because it is dishonest; it makes people out to be something that they’re not. I completely disagree. What’s wrong with trying to better yourself and getting a little help while doing it? Ethical PR representatives help people look good and act appropriately. They don’t try to cover up all of the bad in people; rather, they bring out the best in them. They can help people make a change for the better. Would we really rather have our role models be sleaze bags or would we rather have them be coached by PR people to donate to charities, say appropriate things in appropriate places, and get a hair cut every once-in-a-while? It’s as simple as that. Public relations image consulting is completely ethical.
Fake promotional methods are very popular in today’s market. Just watch five minutes of an infomercial. They make all sorts of outlandish promises that are impossible to keep. For example, just the other day I saw an infomercial about these hideous, gigantic sunglasses. The sellers promised full UV protection for your eyes and clearer vision. They were even trying to sell an additional pair of sunglasses to wear over the first pair so you could see clearly at night? Sunglasses at night?... I don’t think so.
Fake promotional methods are very popular in today’s market. Just watch five minutes of an infomercial. They make all sorts of outlandish promises that are impossible to keep. For example, just the other day I saw an infomercial about these hideous, gigantic sunglasses. The sellers promised full UV protection for your eyes and clearer vision. They were even trying to sell an additional pair of sunglasses to wear over the first pair so you could see clearly at night? Sunglasses at night?... I don’t think so.
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