ADVERTISING

Advertising

http://www.youtube.com/watch?v=N0SLJkA1A8w
Here is the link to my example of a good advertisement. It’s of the ipod nano. This commercial has good music and the traditional dancing silhouettes but what’s great about this commercial is the neat rays of light that protrude from the ipod. The people are having fun, being creative, and looking good all at the same time while listening to their ipods. The colors are very eye-catching. Anyone walking by a room with this commercial on the TV couldn’t help but stop and watch.
http://www.youtube.com/watch?v=GEsqELX5e4o
And this is the link for my bad commercial. First of all, this skittles commercial is a little disturbing and just doesn’t sit well. Second of all, if their product is so great, why would this man want to fix his skittles leak in his ceiling? I would think that he would put a bucket down underneath the hole and consider it a blessing from heaven. This commercial just proves that skittles are a problem to be fixed, not valuable, and certainly not a treat.


Is advertising effective? It certainly is. Masters of the trade have persuasion down to an art. Advertisements are made to be pleasing to the eye. Some are moving and captivating works of art. Other ads are hilarious and are talked about for years. Humans are usually emotional creatures and advertisers know just how to tap into that. They are no longer just trying to sell a product; they are making a statement and influencing the way people think. The ads that don’t simply sell a product but are well-thought-out, creative, and pleasing to look at are the most persuasive advertisements. It’s almost like they sell a better way of life. I’m such a sucker for Old Navy commercial products. The commercials are cute, colorful, and creative. There is always fun music playing in the background and the models always look cute. I’ve gone and bought clothes from Old Navy after seeing one of their commercials. On the other hand, I’ve seen commercials that actually persuade me against buying a product. The Superdell Totally Awesome Computers commercials with that really annoying guy were a total turnoff. Also those cheesy lawyer commercials with Bob Debry or Keith Barton make me never want to purchase their services.

The bottom line is, if advertising wasn’t effective it wouldn’t still be done. Companies wouldn’t spend thousands of dollars to show 30 seconds of their product on television. Advertising has the power to influence our decisions but it doesn’t make the decision for us. We ultimately make the choice. Advertising is powerful but it can’t make us do anything.