Radio
K Bull 93.
This station plays country and only country, so of course in a hodunk place like Utah, it’s pretty popular. The country music is primarily the new stuff from Rascal Flats, Carey Underwood, and the like. The target audience is the younger generation of cowgirls and cowboys or anyone in general who likes the new country music. K bull has a lot of contests to win money and cds by playing name that song. They advertise a lot of upcoming events like country lovers concerts and things like Disney on Ice.
107.9 The Mix
The Mix plays all of the latest music ranging from Chris Brown, Fergie, and Daughtry. I listen to The Mix so I can know what the most recently released songs are. Every weekday they give away a free ipod during the early afternoon to attract people who “listen while you work” as their famous catch phrase goes. 107.9 advertises a lot of clothes and lingerie stores. Recently they have been advertising hip Halloween costume shops and the most frightening haunted houses. This station has fun dj’s and they even have a segment where you can be the dj over the phone for three songs. They try to get their audience very involved
My 99.5
99.5’s big thing is that right after they play a song, they name the artist and the song title. Their slogan is “More music, more variety, my 99.5.” 99.5 is similar to 107.9 in the types of songs that they play except they don’t play as recent songs as 107.9, and they also play a lot of 90’s music. 99.5 doesn’t bother with a lot of dj’s and games, they just give you the music which is attractive to a lot of people. They advertise concerts and upcoming events. Once in a while 99.5 will broadcast a news, weather, and traffic update.
KMTI
KMTI is an am station targeted towards Sanpete county farmers. There is a morning program that talks about the weather and has a thing called “tradio” where people advertise things that they need, things that they need to sell, and things that people are missing. In the afternoon Paul Harvey comes on with his The Rest of the Story. The type of music that the station plays for the rest of the day is country music, the old stuff with a twangy sound. If there is a loc
al high school football or basketball game, it will be broadcasted on KMTI. KMTI mostly advertises for hardware stores and a few local businesses.
KSL 1160
KSL is a news radio station. They feature talk shows from Sean Hannity (a strong republican) and Clark Howard who primarily talks about economics. The morning news with Grant and Amanda is very popular and later in the afternoon the station does a segment called the Utah Noon News. A huge section of this radio station is dedicated to politics, probably because that is always such a hot topic. This station advertises all sorts of things ranging from tires, touring companies, and even other radio stations. They target the average Republican Utahan.
Radio is a very personal form of media. I think the main reason of this is because people usually listen to the radio in their cars when they are all alone. People love to have someone talking to them and that’s what a radio station does; it talks to you. The DJs and the talk radio hosts speak in a way that makes it sound like they are speaking directly to you. We choose the station that best fits our personality and the radio station does the rest. Sometimes I find myself talking back to the radio station DJs when they announce that they are going to play a song that I like I tell the host, “Thank you.” My dad listens to the Sean Hannity political talk show regularly and I’ve been in the car with him on a few occasions while he’s listening to it. He always talks back and gives his two cents even though nobody can hear him. Human being like to participate and feel like they are a part of something and radio helps them feel this way.
K Bull 93.
This station plays country and only country, so of course in a hodunk place like Utah, it’s pretty popular. The country music is primarily the new stuff from Rascal Flats, Carey Underwood, and the like. The target audience is the younger generation of cowgirls and cowboys or anyone in general who likes the new country music. K bull has a lot of contests to win money and cds by playing name that song. They advertise a lot of upcoming events like country lovers concerts and things like Disney on Ice.
107.9 The Mix
The Mix plays all of the latest music ranging from Chris Brown, Fergie, and Daughtry. I listen to The Mix so I can know what the most recently released songs are. Every weekday they give away a free ipod during the early afternoon to attract people who “listen while you work” as their famous catch phrase goes. 107.9 advertises a lot of clothes and lingerie stores. Recently they have been advertising hip Halloween costume shops and the most frightening haunted houses. This station has fun dj’s and they even have a segment where you can be the dj over the phone for three songs. They try to get their audience very involved
My 99.5
99.5’s big thing is that right after they play a song, they name the artist and the song title. Their slogan is “More music, more variety, my 99.5.” 99.5 is similar to 107.9 in the types of songs that they play except they don’t play as recent songs as 107.9, and they also play a lot of 90’s music. 99.5 doesn’t bother with a lot of dj’s and games, they just give you the music which is attractive to a lot of people. They advertise concerts and upcoming events. Once in a while 99.5 will broadcast a news, weather, and traffic update.
KMTI
KMTI is an am station targeted towards Sanpete county farmers. There is a morning program that talks about the weather and has a thing called “tradio” where people advertise things that they need, things that they need to sell, and things that people are missing. In the afternoon Paul Harvey comes on with his The Rest of the Story. The type of music that the station plays for the rest of the day is country music, the old stuff with a twangy sound. If there is a loc
al high school football or basketball game, it will be broadcasted on KMTI. KMTI mostly advertises for hardware stores and a few local businesses.KSL 1160
KSL is a news radio station. They feature talk shows from Sean Hannity (a strong republican) and Clark Howard who primarily talks about economics. The morning news with Grant and Amanda is very popular and later in the afternoon the station does a segment called the Utah Noon News. A huge section of this radio station is dedicated to politics, probably because that is always such a hot topic. This station advertises all sorts of things ranging from tires, touring companies, and even other radio stations. They target the average Republican Utahan.
Radio is a very personal form of media. I think the main reason of this is because people usually listen to the radio in their cars when they are all alone. People love to have someone talking to them and that’s what a radio station does; it talks to you. The DJs and the talk radio hosts speak in a way that makes it sound like they are speaking directly to you. We choose the station that best fits our personality and the radio station does the rest. Sometimes I find myself talking back to the radio station DJs when they announce that they are going to play a song that I like I tell the host, “Thank you.” My dad listens to the Sean Hannity political talk show regularly and I’ve been in the car with him on a few occasions while he’s listening to it. He always talks back and gives his two cents even though nobody can hear him. Human being like to participate and feel like they are a part of something and radio helps them feel this way.
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