Tuesday, October 14, 2008


Newspapers
I think metropolitan papers have become less popular because they are general interest papers and not targeted to a specific audience. All forms of media have made changes so they are more audience specific such as books, radio stations, magazines, and T.V. stations. Metropolitan newspapers are sent to homes all across the country so their audience is very broad which makes it impossible to satisfy every reader. The stories and news presented there are general interest articles.
On the other hand, small community papers are booming with success. I think it’s because small community paper readers have something in common; they all live in the same area. People want to read stories that directly affect them. People want to know the latest gossip in their home town. In the local paper is where people find out who’s getting married, who’s going on a mission, and who has recently passed away. I think the best part of having a local paper is seeing pictures of yourself and people you know in a real newspaper. Moms eat that sort of stuff up because they can use the newspaper clippings for their child’s scrapbook. My local paper is called The Sanpete Messenger. It is online also so while I’m living in Provo, I check the local paper often so I can know what’s going on in my community. I never check the Daily Herald or the Tribune on the internet and I think that says something.

I analyzed the Deseret News. This paper has a lot of political and economical news. There is a whole section of the paper entitled Utah which has a whole bunch of Utah news including obituaries and special Utah news stories. In the Deseret News, there is a viewpoint section for letters to the editor and people who would like to get their opinion out there. The lifestyle section includes a lot of plays, musicals, and opera productions that will be playing in Utah. This section is mostly dedicated to the fine arts. There is a wall street section and of course there is a section dedicated to sports. The Deseret News favors BYU sports over Ute sports because they showcase huge, colored pictures of BYU players and dedicate whole, color layouts to BYU sports. U of U doesn’t get the same treatment. The paper is very conservative and Christian. There was an article entitled, “Obabma’s character remains highly suspect” and one called “Terrified Christian families flee Mosul.”
I don’t think this paper serves as a “watchdog.” It produces the stories its advertisers want it to produce and the paper writes stories that they feel most of Utah would like to read. The Deseret News targets LDS republicans and I think it does a pretty good job at it.

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